Key Outcomes:
Consumer Complaint Management
- Serve as the first point of contact for all incoming consumer complaints and queries via phone, email, digital platforms, or external agencies.
- Log complaints accurately into consumer care or quality systems and assign case numbers for traceability.
- Acknowledge receipt, keep consumers informed, and close cases with appropriate resolution and tone.
Investigation and Resolution Support
- Coordinate with Quality, Manufacturing, and Supply Chain teams to obtain product samples, investigate root causes, and provide factual responses.
- Facilitate retrieval and delivery of suspect products for evaluation by internal labs or quality teams.
- Support plant teams by providing relevant market complaint data and consumer insights.
Consumer Engagement and Brand Experience
- Represent the Coca-Cola brand with empathy, professionalism, and responsiveness in all consumer interactions.
- Resolve issues in line with corporate quality standards, brand tone, and consumer satisfaction principles.
- Escalate sensitive or high-risk cases (e.g., foreign object, health concerns, social media threats) to the Trade Quality Specialist and relevant departments.
Documentation and Record Keeping
- Ensure that all complaint cases are properly logged, tracked, updated, and closed in the system with clear supporting documentation.
- Maintain accurate complaint records for internal audits, reporting, and continuous improvement.
Data Reporting and Insights
- Monitor complaint trends and prepare weekly and monthly reports for internal stakeholders.
- Highlight recurring or critical issues and contribute to data-driven quality improvements.
- Participate in complaint root cause analysis sessions and CAPA follow-ups.
Cross-Functional Support
- Liaise with Customer Service, and Logistics to support consumer promotions, product recalls, or distribution challenges.
- Assist in consumer engagement campaigns or education initiatives to enhance understanding of product quality.
- Provide feedback to the Trade Quality Lead and manufacturing teams to prevent reoccurrence of product issues.
KBI:
- First Response Time to Consumer Complaints
- Complaint Case Closure Time
- Consumer Satisfaction Score (Post-Complaint)
- Repeat Complaints Rate
- Accuracy and Completeness of Complaint Records
- Monthly Complaint Volume and Categorization
- % Product Retrieval
- Success Rate for Quality Analysis